Legal AI Masterclass — Session 3: How to Run an AI-Native Law Firm

Manny Starr is the Managing Partner of Frontier Law Center, a California-based plaintiff-side employment law firm recognized for its pioneering use of artificial intelligence. Since the “ChatGPT lightbulb moment” in 2022, Manny has been at the forefront of integrating AI into the core operations of his practice—not as a novelty, but as a foundational tool to improve access to justice, streamline litigation, and elevate the quality of legal services. Under his leadership, Frontier Law Center has reimagined how a law firm can operate by embedding AI into day-to-day legal work—from case evaluation to litigation strategy—while maintaining a strong commitment to ethical deployment and human oversight. Manny’s work has been featured in multiple publications covering the intersection of law and technology, and his firm was a 2025 finalist for Law.com’s Best Use of Artificial Intelligence award, sharing the spotlight with firms like Baker McKenzie, King & Spalding, and Reed Smith. His approach demonstrates that cutting-edge legal tech isn’t just for BigLaw—it’s a powerful equalizer for lean, impact-driven firms ready to lead the next generation of legal practice.