Mike Morse built his firm the hard way. Fired from another law firm in 1995, he decided he never wanted to work for anyone again. Three decades later, Mike Morse Law Firm has grown to 250 legal professionals, over 60 lawyers, and thousands of cases a year.

When AI emerged, Morse saw a way to help his team do more. But he also recognized that implementing it would require more than enthusiasm — it would require infrastructure. So he made an unusual hire.

The Chief AI Officer

‍"I believe we're the first law firm in the country to hire a Chief AI Officer," Morse says. "She's helping me vet the hundreds of products that are coming at personal injury lawyers every single day. That's a full-time job. I was trying to do it myself."

Amánda Efthimiou joined the firm in August to fill that role. Her job, as she describes it, isn't what most people expect.

"A big part of my role is actually looking at the human aspect of what it means to work with AI," she explains. "Lawyers have been working for decades in a certain way. When we bring in an emerging technology that can be so disruptive, there's a lot that comes with that."

Her focus: managing the transition in a way that feels comfortable while meeting the firm's needs. "I like to look at not how AI can replace what I'm doing, but how does it make me a better lawyer? How does it make me a better paralegal?"

The Fear No One Talks About

Morse is blunt about the biggest barrier: fear. "The number one problem with any AI at any law firm is fear," he says. "Employees have been doing it one way for a very long time, and they're fearful of losing their jobs. For anybody to tell you that it's easy to get adoption right now, they're lying to you."

Efthimiou sees it firsthand. "They're afraid that maybe their job might get taken away or that their role might be redundant. A lot of it's just this idea that this is too complicated for me."

Morse's solution? Lead from the front. At quarterly meetings, he stands up and gives demonstrations himself. "Two and a half years ago when ChatGPT came out, I gave them a demo and 90% of the people hadn't played with it yet," he recalls.

The message is consistent: "Nobody's losing their job. We want to make their jobs easier and better and more efficient."

From Resistance to "I'd Quit"

The strategy worked — perhaps better than expected. Today, the team's relationship with Eve has flipped completely.

"They've told me that if I get rid of Eve, they're quitting," Morse says. "They made me my own playbook — the MJM playbook. I hit one button and it gives me just the information I need."

Attorney Natalie Jaboro puts it simply: "If someone took Eve away, I would quit."

She uses Eve roughly 75 times a day — for drafting demands, reviewing medical records, and during live calls with adjusters.

Canon Thomas, another attorney, is equally emphatic. "If someone took Eve away, I'd be pissed. I'm not that smart, but Eve makes me brilliant. It found things I couldn't find quicker. I can't go without it."

Capacity: Doubled or Tripled

The impact shows up first in how much work attorneys can handle. Jaboro's capacity has transformed. "I would say my capacity has doubled at minimum — maybe even tripled compared to what I was doing before I had Eve," she says. "I have a lot more files as a result. I'm able to take on a lot more now."

Efthimiou frames capacity as the first way she measures AI's impact. "How can we, with the same amount of resources and people, take on more cases?" she asks. "More cases, more settlement wins, more profit for the company. Eve helps us save time so we can have more opportunity to take on more cases."

Morse sees the same pattern across the firm. "We've saved thousands of hours of workflow," he says. "My lawyers and paralegals are able to spend more time with their clients, more time on their files, calling people back quicker."

Case Value: Finding the Needle in the Haystack

The second transformation is in case outcomes. Canon Thomas describes a recent case where Eve found something buried in thousands of pages of documents — a surgery recommendation from the defense's own expert. "It would've taken me hours to find that," Thomas says. "It doubles the case. You go from a case that maybe is worth less than a hundred thousand dollars to now we're talking six figures easily. And depending on whatever's available, it could even go into seven figures. That's how important those little details are that Eve helped me find."

Thomas now uses Eve to make connections he wouldn't have made on his own. "It's that extra eyes, ears, that brain that says, what about this? Have you thought about that? It's helping me find details that ultimately help my clients."

Efthimiou sees case value as the second pillar of impact. "We can dive into a case better, create arguments we otherwise wouldn't have been able to create, which leads to higher settlement values," she explains.

Faster Results, Happier Clients

The third shift is speed — not just in task completion, but in client outcomes. Jaboro uses Eve during live adjuster calls to generate rebuttals in real time. "I have a prompt that gives me the strengths of my case and the weaknesses," she explains. "When the adjuster gives me weaknesses, I know the points I can rebut."

The result? "My clients are way more satisfied because they're getting results quicker," Jaboro says. "Using Eve is a great resource for me to get my clients the best settlements possible. Sometimes it gets the adjuster to think, oh wait a minute, we are wrong."

For hesitant colleagues, Jaboro has a warning: "For anyone hesitant to use Eve or AI, I would tell them they're missing out. When you don't have that, you're working triple as hard."

Tools, Not Replacements

Morse frames AI as amplification, not automation. "This is not replacing lawyers or paralegals," he emphasizes. "These are tools to help us get better and help more people."

The firm's rule: you must read every word. But within those guardrails, the team has embraced experimentation. Thomas asks Eve to identify weaknesses before opposing counsel does. "Eve has changed my ability to practice law," he says. "I can lift every single rock. I can ask Eve, is there anything I'm missing?"

Efthimiou puts it in perspective: "At Mike Morse, we are a law firm of humans helping humans. AI is a collaborator, a thought partner — it's there to help our attorneys do better at their jobs. But ultimately the attorney wins by being a human that helps their client win."

Why Eve

When asked why Eve specifically, Morse points to the people behind the product. "We're using dozens of AI products. The reason Eve is part of the fabric of the firm is because of the people behind it. They've trained us well. They really want us to be successful. Other products don't care as much."

Efthimiou evaluates AI vendors constantly. What does she look for? "Accuracy — we can't take any risks. Being able to evolve with technology. And being committed to helping us win."

Looking Ahead

Morse believes the industry is at an inflection point. "I think eventually products like Eve will help us get bigger settlements and bring in more money into the law firm," he says. "We are just scratching the surface."

His advice to other firms? Don't wait. "Law firms who don't take AI on right now are making a mistake. Their competitors are gonna pass them by. Lawyers in general are slow to act. But we are different."

Efthimiou puts it more directly: "For us, AI is not the future. It's right now."

At Mike Morse Law Firm, the proof is in the ultimatum: take Eve away, and the team walks. That's what happens when a tool becomes essential.

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